Discussion:
Sirius to air MSU, UM games....MORE NCAA Teams, Oh My!
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Rich
2005-08-17 21:21:39 UTC
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Sirius to air MSU, UM games

By Ian R. Rapoport
***@clarionledger.com

It won't matter if you're a Mississippi State fan in Arizona or an Ole
Miss fan in New York. If you have a Sirius Satellite Radio, you'll be
able to listen to every one of your team's games.

TeleSouth Communications announced Monday that Mississippi State and
Ole Miss have each reached agreements with Sirius to air their football
games on the subscriber-based radio service.

Listeners will be able to hear a feed of the home team's radio
broadcast if both schools are involved with Sirius. If opponents don't
have a deal with Sirius, then fans will be able to hear the State or UM
broadcast even if the teams are on the road.

The agreement has all parties celebrating the increased range.

"It's going to be great," said John Winfield, vice president of
operations for TeleSouth Communications. "It's like putting a broadcast
out to the nation. Fans and alumni all over the country can cue up the
broadcast instead of having to sit in front of a computer and stream
it."

Winfield said the deals each run two years, but the companies will be
looking to extend them after the initial period. He declined to give
the exact financial terms, but MSU athletic director Larry Templeton
called his school's financial gain "minimal," if any. He added that
making a profit isn't the reason for the deal.

"We're doing it for the exposure," Templeton said. "We're not doing it
for the money."

MSU and UM are two of the 10 Southeastern Conferences teams to come to
terms with Sirius, leaving out only Arkansas and Georgia.

http://www.clarionledger.com/apps/pbcs.dll/article?AID=/20050816/SPORTS/508160345/1025
doberman007
2005-08-18 01:02:03 UTC
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More sports exposure for Sirius.....

They seem to have the bulk of things on the sports front pretty well
sewn up!!!!
f***@gmail.com
2005-08-18 01:10:09 UTC
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Yeah. Except for the one that matters....
Rich
2005-08-18 01:13:23 UTC
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Post by f***@gmail.com
Except for the one that matters.
Don't worry Frontmed, Arkansas will sign the Sirius dotted line.
f***@gmail.com
2005-08-18 01:33:01 UTC
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Post by Rich
Don't worry Frontmed, Arkansas will sign the Sirius dotted line.
I'd like for XM to have SEC games, and Sirius isn't getting them
exclusively. We'll see what happens; its a little early yet.
Rich
2005-08-18 01:49:12 UTC
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Post by f***@gmail.com
I'd like for XM to have SEC games
I'd like for XM to have the SEC, Big 12 and all of the PAC 10 and Big
10 and the hundreds of smaller schools, but they don't. Sirius has a
lock on the NCAA season, period.
doberman007
2005-08-18 01:36:37 UTC
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Frontmed....

If you are referring to MLB, you should consider what happened this
year....

Sirius continued to gain overall market share despite a large MLB
advertising effort by XM.

MLB and NFL are very similar in their "draw" strength.

MLB will draw in the spring, and NFL will draw in the fall

Both outlets have terrestrial broadcasts going on as well. It serves
out of market fans moreso than in market fans.....

The Red Sox are in first place, and I have yet to listen to a single
MLB game on XM.
f***@gmail.com
2005-08-18 01:41:38 UTC
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Sirius continued to gain overall market share despite a large MLB advertising effort by XM.
Of course. With Sirius being so far behind, they will continue to gain
overall market share for years to come. Duh.
MLB and NFL are very similar in their "draw" strength.
This remark is certainly inconsistent with what we know to be fact.
Last year, in Q3, when Sirius should have been bringing in huge numbers
of NFL subs, they were anemic compared with XM. During the last two
quarters XM stomped Sirius. And frankly, they are stomping Sirius
worse yet in Q3. In terms of sub adds.
MLB will draw in the spring, and NFL will draw in the fall
MLB will draw in the spring. There is no evidence that people will buy
Sirius radios to listen to NFL games.
Both outlets have terrestrial broadcasts going on as well. It serves out of market fans moreso than in market fans.....
Not exactly. You may want to take a look at what is going on in St.
Louis.

The Red Sox are in first place, and I have yet to listen to a single
MLB game on XM.
doberman007
2005-08-18 12:25:43 UTC
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Frontmed......

The numbers simply do not back up your claim.....

As each quarter passes, it should be more difficult for Sirius to gain
in overall market share.

Sirius continues to gain share in chunks bigger than yo thought they
would. By the end of this year over 1/3 of the subscribers will be
with Sirius.

Had MLB been such a factor, XM would have had mitigated the Sirius move
up in market share to a degree.

In Q2, XM got a gift of about 80,000 to 100,000 subscribers from GM.
Had they not had those numbers (which basically stole from Q3 numbers),
XM would have come in right around their guidence.....while Sirius blew
their guidence away.

There is no evidence other than either XM or Sirius have attributed
subscriber numbers to
f***@gmail.com
2005-08-18 01:44:17 UTC
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Doberman

I should say that I think the SEC acquisition by Sirius does give it a
bit more credibility in the sports arena, perhaps catching XM
temporarily. But I suspect XM will take action to balance it out
again.

If it comes down to Canada or more NCAA coverage, however, I'd rather
XM go for Canada right away and beat Sirius to the punch on it.
doberman007
2005-08-18 12:27:14 UTC
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Frontmed.....

I think you may be suprised at who gets to Canada first then.......

Further, with superior coverage right out of the box, there is a huge
advantage for Sirius.
f***@gmail.com
2005-08-18 13:15:29 UTC
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Post by doberman007
I think you may be suprised at who gets to Canada first then.......
There is no evidence to suggest that Sirius is planning to pursue
Canada in the near term. Perhaps they are, but they are doing a good
job of keeping it quiet.

Maybe their new channel lineup with reflect it.
Dr. Droo
2005-08-18 15:37:16 UTC
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Post by f***@gmail.com
There is no evidence to suggest that Sirius is planning to pursue
Canada in the near term. Perhaps they are, but they are doing a good
job of keeping it quiet.
Much like Sirius hasn't discussed any new product except in very tight
circles. This is a new age for this particular company.

All they really have to do is throw channels up and announce 'we're
here'. The period of reshuffling would be a great time to set that up
so it happens.

XM has already announced October, so Sirius can pretty much do this any
time between now and then and be ahead of the game.

--D
f***@gmail.com
2005-08-18 16:47:29 UTC
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Post by Dr. Droo
All they really have to do is throw channels up and announce 'we're
here'.

You can't possibly believe that is "all they really have to do".
Dr. Droo
2005-08-18 18:28:13 UTC
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Post by f***@gmail.com
You can't possibly believe that is "all they really have to do".
They already have the coverage, and they have CBC and Standard to
provide any programming they need. The radios are probably already
sitting on a dock somewhere ready to go into the retail channel, if not
already out back of the retail stores.

They don't have a whole lot to do, such as they don't need to erect 200
repeater sites.

--D

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